A 3-month U.S. market validation program connecting independent watch brands with leading Northeast retailers and professionals in the watch world for real-time feedback, positioning insights, and wholesale opportunity validation.​
The Access Lab is a focused market-entry program designed to help independent watch brands better understand how their product, pricing, and positioning resonate within the U.S. wholesale market.
Through curated retailer presentations, buyer feedback, and strategic guidance, CHP Caliber helps brands identify what’s working, what needs refinement, and where the strongest opportunities exist.
Direct insight from independent retailers, buyers, sales associates, and collectors through the ACCESS LAB Advisory Board (ALAB)
Feedback on pricing, assortment, competitive positioning, and market perception.
Although The Access Lab is designed first and foremost as a market validation program, strong brand alignment often results in early retailer interest, account openings, and wholesale conversations throughout the engagement.
Clear next steps, strongest retail opportunities, and market-entry direction.
The ALAB Community is a curated network of retail professionals and hand-selected watch enthusiasts helping shape the next wave of independent watchmaking entering the U.S. market.
is a selectively curated community made up of:
- Store owners
- Buyers
- Sales Associates
- Store Managers
- Repair Professionals
- Dedicated watch aficionados and collectors
Members may be invited to participate in:
- Product feedback surveys
- Email-based market feedback
- Virtual Zoom presentations
- In-person product demonstrations
- Early reviews of brands entering the U.S. market
The goal is simple: Provide independent brands with informed, experience-driven feedback from people who genuinely understand watches, retail, collectors, and consumer behavior.
Application Required
Participation in ALAB is not automatically granted.
While retail industry professionals are generally prioritized, collectors and enthusiasts must demonstrate a meaningful connection to the watch industry, collecting community, product knowledge, or enthusiast space in order to be considered.
CHP Caliber reviews all applications to ensure the group remains highly relevant, informed, and valuable to participating brands.