A 3-month U.S. market validation program connecting independent watch brands with leading Northeast retailers and professionals in the watch world for real-time feedback, positioning insights, and wholesale opportunity validation.
Venezianico is redefining modern independent watchmaking through a distinctly Italian lens — blending architectural inspiration, refined finishing, and mechanical craftsmanship rooted in the heritage of Venice. Founded by brothers Alberto and Alessandro Morelli, the brand was born from a passion for watches and a deep connection to Venetian art, history, and engineering, with each collection reflecting the elegance and character of the city itself.
From the sleek sophistication of the Redentore to the sport-driven Nereide and Arsenale collections, Venezianico delivers exceptional mechanical value with a highly design-forward approach. Combining rich textures, elevated finishing, and increasingly ambitious technical development, the brand has quickly become one of the most compelling names in modern independent horology for collectors seeking originality, craftsmanship, and timeless style.
SEVENFRIDAY was built to disrupt traditional watchmaking — blending industrial design, street culture, music, art, and machinery into watches with unmistakable attitude. Since launching in Zurich in 2012, the brand has built a global cult following by rejecting convention and creating pieces that prioritize individuality, presence, and bold design over quiet tradition.
Known for their layered dials, rugged square cases, and instantly recognizable aesthetic, SEVENFRIDAY creates watches that feel raw, modern, and unapologetically expressive. These aren’t watches designed to blend in — they’re built for collectors who want personality on the wrist and gravitate toward brands willing to challenge the norms of luxury and design.
Marathon Watch builds purpose-driven tool watches engineered for professionals operating in the world’s toughest conditions. For decades, the brand has supplied military personnel, pilots, law enforcement, and search-and-rescue teams with watches designed not for status, but for reliability when every second matters. These are instruments built to save lives — trusted in real-world missions where durability, legibility, and precision are non-negotiable.
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Manufactured in Canada and Swiss-made, Marathon combines military heritage with uncompromising functionality, from tritium gas tube illumination to extreme water resistance and field-tested construction. Whether worn in combat zones, emergency response operations, or everyday life, Marathon watches represent rugged authenticity, operational performance, and a no-frills commitment to doing the job right.
The Access Lab is a focused market-entry program designed to help independent watch brands better understand how their product, pricing, and positioning resonate within the U.S. wholesale market.
Through curated retailer presentations, buyer feedback, and strategic guidance, CHP Caliber helps brands identify what’s working, what needs refinement, and where the strongest opportunities exist.
WHAT BRANDS GET
HIGHLY CURATED INDUSTRY FEEDBACK
Direct insight from independent retailers, buyers, sales associates, and collectors through the ACCESS LAB Advisory Board (ALAB)
STRATEGIC POSITIONING
Feedback on pricing, assortment, competitive positioning, and market perception.
POTENTIAL RETAIL MOMENTUM
Although The Access Lab is designed first and foremost as a market validation program, strong brand alignment often results in early retailer interest, account openings, and wholesale conversations throughout the engagement.
GO-FORWARD STRATEGY
Clear next steps, strongest retail opportunities, and market-entry direction.
The ALAB Community is a curated network of retail professionals and hand-selected watch enthusiasts helping shape the next wave of independent watchmaking entering the U.S. market.
is a selectively curated community made up of:
- Store owners
- Buyers
- Sales Associates
- Store Managers
- Repair Professionals
- Dedicated watch aficionados and collectors
Members may be invited to participate in:
- Product feedback surveys
- Email-based market feedback
- Virtual Zoom presentations
- In-person product demonstrations
- Early reviews of brands entering the U.S. market
The goal is simple: Provide independent brands with informed, experience-driven feedback from people who genuinely understand watches, retail, collectors, and consumer behavior.
ENTER THE ALAB
YOU'RE MORE THAN ENTHUSIASTS, YOU'RE ADVISORS.
WATCH NERDS, UNITE.
Application Required
Participation in ALAB is not automatically granted.
While retail industry professionals are generally prioritized, collectors and enthusiasts must demonstrate a meaningful connection to the watch industry, collecting community, product knowledge, or enthusiast space in order to be considered.
CHP Caliber reviews all applications to ensure the group remains highly relevant, informed, and valuable to participating brands.