Press Coverage
Indie watch brands land inside the Pentagon
US consultancy CHP Caliber adds five new retail partners across the Northeast, including Lumos Jewelers in the Pentagon
Story by Ella Kirby - March 3rd, 2026
Independent watch brands are gaining ground in US retail as CHP Caliber expands into five jewelry stores across New Jersey, New York, Maryland and Connecticut – including a landmark location inside the Pentagon.
The consulting firm, founded in 2025 by Becca Florence Davis, specializes in placing independent watch brands in traditional retail environments.
Its latest partners include Lumos Jewelers, located inside the Pentagon, and Clifton Jewelers in New Jersey, marking a significant step for the company as it builds a network of independent retailers across The States.
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3 going on 30: CHP Caliber launches new retailers as expansion continues
The distributor has signed two new brands and made strides towards its larger goal of having 30 retails in the first half of 2026
Story by Bethany Lee - December 10, 2025
CHP Caliber is closing out the year with impressive momentum for a start-up.
The young New York–based distributor, founded earlier this year, has confirmed a trio of new retail partners (Store 52, NAGI Jewelers, and Mills Jewelers) and the addition of two watch brands (Briston & Hampden) to its fast-growing portfolio.
This marks a significant step in CHP Caliber’s mission, positioning itself as a matchmaker between independent watchmakers and equally independent U.S. retailers.
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A new name in watch distribution is bringing boutique energy to the US market
New consultancy brand announces signing of three independent watch brands.
Story by Bethany Lee - October 15, 2025
A fresh independent retailer initiative is breaking onto the scene, catapulting leading international brands and marking the debut of a new name in US watch distribution.
New watch consultancy brand, CHP Caliber, has officially launched.
Founded on the principal of small businesses supporting small businesses, CHP will be partnering with independent jewellers and speciality watch stores.
And boy has it started strong with its first three signings, bringing Delma, Tsar Bomba, and Exaequo under its umbrella.
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