Becca Florence Davis
Founder
Becca Florence Davis is a dynamic entrepreneur, sales strategist, and people-first leader with over a decade of experience in account management, business development, and leadership coaching. As the founder of CHP Caliber and CHP Consulting NYC, Becca is revolutionizing the independent watch market by uniting innovative, small-scale brands with the finest independent jewelry retailers across the country. With a sharp analytical mind and a passion for fostering meaningful relationships, Becca has built a career on the belief that integrity, compassion, and strategic insight drive both sales success and long-term business growth.
Prior to launching CHP Caliber, Becca held key roles in luxury retail and wholesale, managing multi-million-dollar portfolios, consistently exceeding sales targets, and growing integral wholesale territories. Becca was an Account Executive with Shinola for 5 years, and built a strong, solid gold reputation with over 90+ independent jewelry/watch retailers across the Northeast and in Canada (the heart of the US watch market). With experience in training, marketing, and sales strategies within Indie Jewelry/Watch Stalwarts, along with Big Box Retailers (Neiman's, Saks, Nordstrom, Bloomingdales), she's uniquely positioned to help usher in new, exciting talent into key partners domestically and in Canada.
She has worked closely with independent jewelers, high-end watch brands, and retail powerhouses, crafting strategies that enhance profitability while maintaining authenticity and trust in client relationships. Her expertise extends beyond sales, as she has also served as a consultant for startups and mid-sized businesses, under the parent company CHP Consulting NYC, and helped them refine their company culture, sales strategies, and leadership development programs.
Becca’s ability to bridge data-driven decision-making with a deep understanding of human connection makes her a powerful force in the luxury goods industry. Whether building strategic sales initiatives, executing intricate marketing plans, coaching executives, or developing training programs, her unwavering commitment to ethical sales practices ensures that success is built on genuine partnerships and shared value.
With CHP Caliber, she is bringing this vision to life—creating a space where innovation, integrity, and excellence define the future of independent watchmaker and retailer relationships in North America.
"...CHP Caliber emerged, built out of sheer necessity..."
An idea a few years in the making...in our founder's words -
I love Windup Watch Fair (and now, many other fairs). I attended my first watch fair in 2022 and couldn’t believe my eyes.
After years in the industry as an Account Executive for a single brand, I had no idea so many independent watch brands even existed. The quality, the design, the creativity...I was stunned.
Then the questions started: Why hadn’t I heard of these brands? Where were they hiding? Why weren’t they at my favorite retailers? I know the answers now, but those questions stuck with me. And as every watch lover knows, once the bug bites, it bites.
You’re a watch nerd for life.
Fast-Forward a few years later, CHP Caliber emerged, built out of sheer necessity. Many independent brands deserve case space and exposure, while countless retailers are hungry for something fresh to excite their clients and bring new collectors through the door.
CHP Caliber exists to bridge that gap, and sure, play a little matchmaker, giving great watches a home, and great retailers a reason for collectors to rediscover theirs.